DEALERS THAT MAKE A DIFFERENCE
Building consumer confidence in automobile dealers is more important now than it has ever been. There is more variety available today than ever before. Manufacturers are selling almost 500 models of cars and light trucks. Vehicles are being built better; they are lasting longer and are coming to us with more safety features. Women are influencing almost 80 percent of car buying decisions. To a great extent, market share is now being determined more by customer service since the cars are the same and it’s the dealer who makes the difference.
The Birmingham Automobile Dealers Association (BADA) has grown to an organization of dealers representing an industry that employs hundreds of people in the local area. We are part of the National Automobile Dealers Association. Nationwide the industry employs millions of people.
BADA members receive a great deal of media attention and public recognition for the community service projects in which they are involved.
The event for which the BADA is most well-known is the annual Alabama Auto Show. Held each year at the Birmingham Jefferson Convention Complex, the show has become the largest automotive spectacle in the South. Hundreds of vehicles representing domestic and imported car and truck lines are on display across the exhibition space at the BJCC. Manufacturer representatives and members of the BADA are on hand to assist in product education, feature comparisons, safety standards, and other points of interest to consumers.
Local dealers also provide vehicles for special charity events. Our dealers are true corporate citizens. They appreciate what the community has given them and they want to return something to the community. Probably the most important of these is the annual Auto Classic Golf Tournament sponsored by the BADA. Since its first tournament in 1992, the annual event has donated more than $1,000,000 in cash and vehicles to various children’s charities in central Alabama.